Hi! I'm Suyi.
I make AI work better for the people who use it.

With a PhD in Social Psychology and mixed-method expertise, I set research agendas for complex and ambiguous product spaces. I also build workflow tools and LLM-powered research infrastructure from scratch to enhance research quality and operational efficiency.

Quant-Led Mixed Methods AI-Native Research Ops Statistical Modeling Research Strategy
Suyi Leong

Experience

Professional Journey

2024 – Present

TikTok

User Researcher, Ads & Monetization

Set the research agenda for AI-powered ad products while self-building LLM infrastructure to scale insights access across a global organization.

User Researcher, Payments

Shaped product strategies for TikTok Shop Payments & Analytics by mapping user behavior across high-stakes financial flows in multiple markets.

2023

TuneIn

UX Research Intern, Ads & Monetization

Shaped audio ad strategy by connecting listener behavior to ad performance and roadmap priorities.

2022

Meta

UX Research Intern, Business Integrity

Strengthened Facebook's ad safety systems by evaluating AI-driven moderation for human parity and redesigning the ad reporting flow.

Education & Skills

Academic Background

Ph.D. Social Psychology

Minor in Quantitative Research Methodology

University of California, Santa Barbara

2019 – 2024

B.A. Psychology

magna cum laude

University of Washington, Seattle

2014 – 2018

Quant Methods Survey · Experimental Design · Statistical Modeling · Log Analysis · A/B Testing
Qual Methods In-Depth Interviews · Contextual Inquiry · Usability Testing · Diary Studies
Tools & Software R · Python · SQL · Hive · Qualtrics · LLM Tooling (API, RAG, Prompt Engineering)

Resume available on request — get in touch.